Web Insights Specialist

Role and impact

As a Website Insights Specialist within the Digital unit of Global Marketing, you will play a pivotal role in transforming data from topsoe.com and related digital touchpoints - including paid media, content, podcasts, and video - into actionable insights that drive decision-making, enhance website performance, and elevate the digital user experience. Your main responsibilities will include:

• Owning and delivering monthly, quarterly, and ad hoc reporting across topsoe.com and related digital channels
• Managing the consent management platform to automate user consent for cookies and tracking
• Analyzing user behavior, content performance, and visibility to identify trends, opportunities, and recommended actions
• Supporting better use of data across teams by making insights accessible and relevant for stakeholders
• Contributing to optimization and experimentation by identifying improvement opportunities and documenting learnings
• Supporting market and trend intelligence through benchmarking and visibility insights.

You will collaborate closely with digital marketing, content writers, business stakeholders, and the Global Communications & Marketing leadership team, supporting our ambition to build strong user understanding, foster experimentation, and strengthen market and trend intelligence.

What you will bring

You bring hands-on experience in website analytics, performance monitoring, and web insights, ideally from a B2B company, digital agency, or content-driven organization.

You are comfortable working with website data and performance metrics, and you excel at translating complex findings into clear, actionable recommendations for non-specialists and business stakeholders. Proficiency with tools such as Matomo (our primary web analytics platform, Matomo and GA4 are highly similar in their core capabilities), Google Analytics, Google Search Console, Power BI, HubSpot reporting, and CookieBot or similar is highly relevant. A solid understanding of website analytics, digital marketing, business, and analytics is expected, and experience or interest in integrations (e.g., Make.com) is a plus.

You communicate clearly, work in a structured and reliable manner, and are curious about user behavior, content performance, search engine optimization (SEO), user journeys, and campaign results. Your analytical mindset, stakeholder communication skills, and drive for continuous improvement will help shape our growing website insights discipline.

Why join us
At Topsoe, you will join a team of passionate problem solvers dedicated to shaping a more sustainable future. Collaboration and respect are at the heart of our culture, where every idea is valued and can drive real change. As a global leader in advanced technology for the energy transition, we offer you the chance to make a direct impact, work on exciting international projects, and develop your leadership skills in a supportive and innovative environment. You will be part of a workplace that values high standards, continuous improvement, and professional growth. Your expertise will help us deliver meaningful solutions and drive progress together, while you enjoy opportunities for personal and professional development in a truly global setting.

Your new team
You will become part of a close-knit and ambitious team of six dedicated colleagues, including web, digital, and campaign specialists, all working together to strengthen our digital presence and marketing efforts. While this position is anchored in Krakow as part of our new Polish office, you will work closely with the rest of the team based at our headquarters in Denmark (Lyngby). To give you the best possible start, some of your onboarding will take place in HQ, where you will get the chance to meet your colleagues in person and build strong relationships from day one. In our daily work, we collaborate closely online across locations, sharing knowledge, supporting each other, and creating an inclusive and positive team atmosphere where there is room for both professionalism and fun.

How you can apply
If you would like to be part of a team of skilled and professional colleagues in an informal organization, please submit your documents in English.
Please contact Henriette Schondel, hesc@topsoe.com if you want to know more about the position.

Application deadline: 01.08.2026

You do not need to attach a cover letter to your application – just include a few sentences in your CV explaining why you are applying. Please also avoid the use of photos in your CV. Both of these measures are to ensure a fair and unbiased process.

We welcome applications from all qualified candidates, irrespective of their gender, age, religion, disability, ethnic background, and geographical location. We encourage individuals from diverse cultures and countries to apply and contribute to our global team.

To ensure a secure and trustworthy work environment, our recruitment process may include background checks, requests for criminal records, and contact with references.

As part of our recruitment activities, we engage an external recruitment agency located in Poland. In connection with its support of the recruitment process, the agency may process applicants’ personal data on our behalf and in compliance with applicable data protection laws, including GDPR where relevant. 

About us

Topsoe is a leading global provider of advanced technology and solutions for the energy transition.
Built on decades of scientific research and innovation, we are working with customers and partners to drive energy resiliency and to achieve their sustainability goals.
We offer world-leading solutions for transforming renewable resources into fuels and chemicals, and we provide technologies needed to produce low-carbon and conventional fuels and chemicals as well as ensuring clean air.
We were founded in 1940 and are headquartered in Denmark, with over 2,400 employees serving customers all around the globe. To learn more, visit www.topsoe.com.